Cookie Policy

Last updated: 24 May 2018 

 

This policy explains how our website (www.firsteducationandschooltravel.co.uk), mobile app and Wi-Fi portal use cookies. Cookies are text files containing small amounts of information which are downloaded to your personal computer, mobile or other device when you visit a website. 

Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user's device. 

Cookies in themselves do not identify you, just the computer or device you are using. Cookies do lots of different jobs, like making it easier for you to log on to and use our site during future visits, letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. They also allow us to monitor traffic on our site and can also help to ensure that adverts you see online are more relevant to you and your interests.

Cookies themselves only record which areas of our site have been visited by your computer or device and for how long. Allowing us to create a cookie does not give us access to the rest of your computer.

The specific types of cookies that we use are:

a) Site performance cookies: This type of cookie remembers your preferences on our site, so you don't have to choose them each time you visit, such as asking us to remember your seat preferences when you travel, or remembering whether you have chatted to us online before. Sometimes we also run tests on our site to determine whether our customers prefer a new feature or option, and anonymous site performance cookies can help us determine if this new feature or option is preferred by our customers so that we can continue to work hard on improving our site for you.

b) Anonymous analytics cookies: Every time someone visits our site, software that we have selected and which is provided by one or more other organisations generates an 'anonymous analytics cookie' which tell us whether or not you have visited our site before. Your browser will tell us if you have these cookies and, if you don't, we generate new ones. This allows us to track how many users we have, and how often they visit our site. We use these cookies to gather statistics such as the number of visits to any page on our site. If you are logged in, we will also know the details you gave to us for this, such as your name and your email address.

c) ‘Your Account’ cookies: When you register or sign in our site, we generate cookies that let us know whether you are signed in or not. Our servers use these cookies to show you information within Your Account and relating to any journeys you have booked with us.

d) Retargeting cookies: We use these anonymous cookies to determine the content of advertisements that we show on other websites. When you visit other sites on the web, such as news or information sites, this cookie lets our retargeting providers know when to serve advertisements and what content to show you. These cookies also allow us to know whether or not you've seen an advertisement, and how long it has been since you've seen it.

e) Other third party cookies: On some pages of our site, other organisations may also set their own anonymous cookies. Because of how cookies work, our site cannot access these cookies. For example, when you share content using a Facebook share button, Facebook will record that you have done this.

With most Internet browsers, you can erase or block cookies or ask to receive a warning before a cookie is stored. The “Help” function within your browser should tell you how. Alternatively, you may wish to visit www.youronlinechoices.eu which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer as well as more general information about cookies.

Please be aware that restricting cookies may have a negative impact on the functionality of the Website.